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Guangzhou Consul General Goldbeck meets U.S. winery representatives May 26 at Vinexpo in Hong Kong

Guangzhou Consul General Goldbeck meets U.S. winery representatives May 26 at Vinexpo in Hong Kong

To promote sales of U.S. wines in the rapidly growing south China market, U.S. Consul General Brian L. Goldbeck met with representatives from California, Washington, and Oregon winery representatives during a day-long visit May 26 to Vinexpo in Hong Kong.  Consulate General Guangzhou Agricultural Trade Officer Jorge Sanchez and Agricultural Specialist Vivian Xian accompanied CG Goldbeck as they toured the California Wine and Washington State Pavilions representing 30 and 14 wineries, respectively. 

CG Goldbeck and his team discussed opportunities to expand U.S. wine sales in south China with exhibitors from Napa, Sonoma, and other California wine regions as well as with those attending from Washington and Oregon states.  In addition to establishing direct sales relationships with local Chinese firms, they discussed other options such as selling through distributors as well as trade promotion activities such as wine tastings, food/wine pairing events, and more.  They also noted there are opportunities to participate in exhibitions in south China such as the 2010 China Wine and Spirit Exhibition held in mid-May or the upcoming November 2010 Interwine Exhibition, both held in Guangzhou.

CG Goldbeck encouraged winery representatives to explore south China’s expanding  market, noting that the increasingly affluent region is home to more than 220 million Chinese, includes 46 cities of more than a million, and produces 40% of China’s total exports.   American wines are only in the early stages of growing popularity in south China and thus pose good opportunities for American vintners prepared to explore and commit to this market.  He stressed that south China is already a significant consumer of wines and that the region’s market and tastes are growing quickly across all price ranges and are increasingly sophisticated, presenting significant market potential for fine American wines.